EWA

I partnered with We Are Immediate, a New York City-based agency, to revamp the website for the Education Writers Association (EWA), the leading professional organization for media covering education.

The EWA faced a major challenge: while their website contained a vast amount of valuable content, it was cluttered and difficult to navigate. This created a poor user experience, hindering the organization’s ability to serve its members effectively.

My role was to act as the strategic architect of the solution. I focused on a complete reorganization of the information architecture and a redesigned interface to elevate user experience, modernize the design, and preserve the existing content. The goal was to transform their complex content into a highly intuitive, functional, and efficient platform.

The outcome is a highly efficient website where EWA members can easily find the articles, resources, and archives they need. The new design not only modernized their online presence but also significantly improved user satisfaction, reinforcing EWA’s position as a leading authority in educational journalism.