MOVI Aventura
Movi Adventure is a hiking team based in Tucumán, Argentina. Through their efforts, they aim to promote activities that connect us with nature in a respectful manner towards the environment and its people. Their motto is “We born to be in motion.” They operate in a richly diverse and culturally significant Andean region.
My Job
I was tasked with crafting a fresh brand identity aimed at distinguishing them from the prevalent trekking groups in the region. The emphasis was placed on highlighting and celebrating the breathtaking landscapes and rich local culture.
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