MOVI Aventura

Movi Adventure is a hiking team based in Tucumán, Argentina. Through their efforts, they aim to promote activities that connect us with nature in a respectful manner towards the environment and its people. Their motto is “We born to be in motion.” They operate in a richly diverse and culturally significant Andean region.

My Job

I was tasked with crafting a fresh brand identity aimed at distinguishing them from the prevalent trekking groups in the region. The emphasis was placed on highlighting and celebrating the breathtaking landscapes and rich local culture.